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Beauty

K-beauty in Bangladesh: genuine vs grey market

Five tells that separate brand-authorized COSRX from the Mirpur knockoff — and why batch codes are non-negotiable.

By Cosmetic.bd Editorial · 9 June 2021 · 7 min read

Korean beauty exploded in BD around 2019. Counterfeits followed within months. By 2021, our team estimated that over 35% of K-beauty SKUs sold on local marketplaces were either counterfeit or expired re-imports.

The fix is supplier-side, not detection-side. Cosmetic.bd works directly with brand distributors and ships every order with a scratch-off authenticity code verifiable on the brand's site. A 5× refund applies if a product fails verification.

Buyers should always check: (1) batch code legibility, (2) shrink wrap factory seal, (3) lot consistency on multi-pack orders, (4) brand-printed Bangla import sticker, (5) shipping origin.

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